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Archive for the ‘Adsense Alternatives’ Category

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What Are The Best Google AdSense Alternatives?

Sunday, August 31st, 2008

Google AdSense has been revolutionary in terms of providing a way for webmasters to earn revenue from their web sites, particularly for smaller businesses. But are there any good alternatives to Google AdSense?

It is not usually a good idea to put all your eggs in one basket, so you should identify several alternatives. By doing this you may even discover an alternative that is more lucrative for your site, and at the very least you will be prepared in case something happens to AdSense.

Let’s look at some of the best alternatives to Google AdSense advertisements on your web site.

Chitika

Instead of displaying the same old advertising units with text and image ads, Chitika provide active boxes that show targeted products from various manufacturers. Chitika boxes can even show an ad box containing a product alongside several competitors’ products.

Yahoo! Publisher Network

At the time of writing this Yahoo! Publisher Network is still in Beta mode but once it is fully released it should be a viable alternative to Google AdSense. As with AdSense you can provide your web visitors with contextual ads. Yahoo conveniently offers four ways to receive payment including PayPal. That will be welcomed by many international webmasters who grow old while waiting for US checks to arrive and then get cleared through their banks.

Sell Advertising Spots

This is a traditional alternative, but it is still a good one. If you have a strong customer base you should be able to find advertisers to purchase advertising spots on your web site. You can sell spots by the month and offer a discounted option for six and twelve months.

Write Affiliate Advertisements

If you don’t want to spend time trying to attract traditional advertisers you can make your own ads for affiliate products. Check out the thousands of products at ClickBank or Commission Junction. Select several products that closely match your visitors’ interests. Now write affiliate ads, or use image ads with your own affiliate link.

CBprosense

If you don’t want to manually write your own affiliate ads for ClickBank products then you could consider automating the process with CBprosense. It is a tool that will spider your site, analyze its content and then deliver a list of relevant links to the best performing products in the ClickBank marketplace.

These are five of the best alternatives to Google AdSense advertising. There are many more and several that promise to deliver contextual ads. However I suggest that whenever you are considering an alternative that promises contextual ads, do a quick check through your favorite search engine or webmaster forum to see if anyone is actually making any revenue by using their service. It is one thing to promise the technology, and another altogether to have sufficient advertisers to constantly deliver appropriate ads to your site.

For more useful articles like this please come back and visit us again at Online Money Lab.

 

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Advertiser: Tips and Tricks.

Tuesday, August 26th, 2008
  • Always check the hottest sellers list on the home page to see what sites might be new, or relevant at the current time period
  • Always check out the “ad specials” section in the advertiser dashboard, you will typically find some great deals.
  • Think outside of the box, and think demographically. If you want college students where might they be?…if you want to reach women, what sites might they be on?
  • Try multiple campaigns with different ad copy to see what might be converting.
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Publishers: Tips and Tricks.

Tuesday, August 26th, 2008
  • Never start your pricing too high. It is better to error on the low side and get advertisers hooked, because then they will be willing to pay higher prices for your inventory when the pricing increases.
  • Make sure your placement is worth buying, the popular sellers in the marketplace tend to be sites with the most premium inventory.
  • Spend some time tagging your site, and giving proper demographic information
  • In your site description provide ideas of advertisers that you think might convert well. You know your audience best.
  • AdBrite is more successful if you sell a FEW premium placements as oppposed to just MANY backfill placements.
  • Hard code all placements because of the concreteness of “your ad here”. Putting AdBrite in rotation doesn’t perform as well.
  • Allow a ramping period. AdBrite is a tool to help sell your own inventory, and think of it as a virtual salesperson for you. Any salesperson needs some time to gain traction. Just like an auction, the beginning price is never the final price.
  • Entice advertisers with specials. You have full control to set pricing so make occasional specials to entice advertisers.
  • Enable AdBrite’s auto pricing which will raise automatically as inventory sells, and lower itself as vacant inventory sits unsold.
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    How TNX.net Works For Publishers (Webmasters)

    Friday, August 8th, 2008

    If you are a publisher (the one who displays links on his/her website), you’ll have to insert a code in your site, in the place where you want the links to be displayed (usually in the sidebar). There are some conditions for your website, in order to start using TNX.net on it:

    1. It must be indexed by Google
    2. It must not be using free web-hosting services
    3. It must support PHP

    You can read here other requirements.

    Publishers can choose their advertisers by themselves, placing only links which are relevant for them. If you want to know more, you can read this thread in Digital Point forums which explains in detail how this feature works.

    According to your site’s ranking, you’ll get paid a number of TNX points for the links you allow to be placed on your website. You can trade those points with other TNX.net members, or you can claim their value in USD from TNX itself, at a rate which is public, and updated regularly. As of today, the exchange rate is $0.74 for 1000 TNX points. The minimum amount of points you can redeem is 5000. Payments are done via PayPal or MoneyBookers.

    If you want to know how much you will earn by selling links on your website, you have an income calculator which calculates your profit (in TNX points as well as in $) according to your number of pages and PR.

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    How TNX.net Works For Advertisers

    Friday, August 8th, 2008

    The best thing for you as an advertiser is that you can choose the sites where your links will be displayed. There are 4 filters available: by category, by geo-targeting, by number of inbound links (in Yahoo), and by Google PR.

    For example, if your website is about mobile phones, you can choose to buy links only in the Hi-Tech, Mobile category, which has 783 websites as of today. In this way, the links you’ll place will be more relevant, because they will be shown in a related context. If you want a lot of links for little spending, you can further choose only those websites which have PR 0 or 1. The TNX.net system is very flexible, and it allows you to customize your campaigns according to your needs and budget.

    Moreover, if you fear that your links would appear as not being natural, there’s this tool you can use (Link Generator), which generates different links, in order to make them look more natural.

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