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Archive for the ‘link building’ Category

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The Benefits of Link Building to Website Promotion

Saturday, September 6th, 2008

Search engine optimization seems to be becoming more and more difficult, with search engine algorithms becoming more complexed with what they require to be important. However, one thing for sure is that backlinks in particular are still one of the most effective search engine optimization techniques.

When you receive links to your website, search engines view this as a vote for your site. Now the value of this vote depends on a number of factors such as the number of outgoing links the page with your link on has, the number of incoming links the page has, and whether the site that contains your link is seen by the search engines as an “authority” site.

There are many contributing factors for your website to rank highly in SERP’s, but one thing for sure is that you need to continually build the number and quality of links pointing to your site. This could be through a number of methods:

1) Reciprocal linking - you contact other webmasters to offer the opportunity to provide a link to their website for the same in return.

2) One-way linking - this can be from many methods. Write articles and submit to article directories, add a link in your sig in forums, post opinions on blogs with a link back to your site (providing that the site owner does not mind!), and link directories.

There is no doubt that one-way linking is more powerful than reciprocal linking by a long way. Also consider that reciprocal linking should be conducted with sites that are relevant to your own websites theme.

Link building using your chosen keyword is also important. For example, should you have a website that you would like to rank highly in search engines for the phrase “Dog Beds”, then if possible have website owner’s link to your site using the search term as the actual link to your site. This shows the search engines that your site is relevant to this keyword phrase, and will rank it highly should you receive many links like this. Merely gaining links to your site is not the ONLY optimization that you must do for your site, as mentioned earlier, but it is certainly a significant contributing factor in search results.

An important note to remember is to never link to “link farms”. These are sites that contain hundreds upon hundreds of outgoing links on one page. Search engines do not tend to look upon them favorable, and in any case if your link is also on this “link farm” page, the benefit will be minimal due to the large number of other links taking a share of the value of links from the page.

There are many free article directories, and free link directories where it is possible to gain good quality links to your site. However, paying for a link from a link directory is often very rewarding. You may find that paid directories will guarantee the acceptance of your website within hours to a couple of days. This is compared to many free directories often taking months to review your submission, and may not even approve it in the end. There are some exceptions but the key is to find them. Another good point to remember is that many new link directories that are well setup will possibly have categories with very few websites currently accepted. This provides a great opportunity to submit your site to benefit from the page’s link value to the fullest.

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Is Your Link Building Campaign a Roadmap?

Saturday, September 6th, 2008

So, you have been writing articles, submitting to high quality directories and using other quality link building strategies. Great! Are you making it obvious to the search engines however? All of your link building efforts could be easily noticed and devalued by the search engines.

 
Search engines exist to give searchers the best possible results. They use complicated algorithms to rank sites. One important factor in these rankings is links. Their logic is that if another webmaster links to a site, it must be of some value. The more links pointing to the site, the more value gets assigned to it. Search Engine Optimizers (SEOs) know this and they begin linking campaigns to get the most links they can. What they do not know is search engines could be catching on to these artificial link building schemes.
SEOs find the appropriate category in directories, submit the site, its description and URL (address) then move on to the next one. They find a linking partner, give him/her the site title, URL and its description and move on. They write articles and include the same About the Author section for each article. Their goal is quantity. The problem is the SEOs are making it easy for the search engines to see that he/she is artificially link building and devalue those links. How? Search engines detect the exact same anchor text and description for every link.
In a world with no SEO or artificial link building, each and every link to a website would be different because every webmaster is a different person. In no possible way could twenty different people think of the same exact anchor text when linking to a site. So in our world, its easy for the search engines to spot artificial link building. However, there are two ways to fix this problem:
1. Create a slightly different description and anchor text for every single link you ask for. This gives the illusion that you are not artificially link building.
2. If you really believe in your site you can never ask for another link. This may seem off the deep end, but there is logic to it. With this method, you still will receive links, but for a different reason. You have to create a site with such good content and so frequently updated that everyone will feel obligated to link to you. Become a leader in your industry. This method worked for many sites. Try it for yourself, although it does require a vast amount of hard work. This is the method search engines want. People will link to you because you are a great resource. Every link will be different. Successfully using this method you will see a boost in the rankings and traffic as well.
Do not leave a roadmap of your SEO efforts for the search engines to find. Your efforts should look like natural links. You can go as far as to not have a link building campaign. Whichever option you choose, work hard at it, you will see results in the search engine rankings, traffic or both.

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LINK BUILDING STRATEGY

Saturday, September 6th, 2008

Today’s e-businessmen build a website with rich content with ideas that come to others’ help also. It is a win-win situation for both the person at both ends of the link: the developer and the content reader. The developer has to worry about the right links that can reach the reader and vice versa. The most easily reachable one gets, the more profitable one becomes.
In this context, one can well understand that putting up rich content in the site is not enough. The search engine should be able to get the link at once which promotes the website. If one studies a surfer, one can understand that hardly he/she goes beyond the 1st 10 options that he/she is offered. This is what one calls a rank. One has to understand the mechanism of a searching to understand what it is to be friendly to it. The first 2 keywords are important, and should be coined with the obvious words occurring to any surfer at once.
If one types link: domain name, the search engine can display the details of all the sites that link to your website. You can find out that this will be different for different search engines. One can take the help of three types of linkages in incorporating links in the link building strategy, which are internal, external and reciprocal links.
The first thing one should do is to devise a site map. The details are to be clearly laid out and hierarchically placed. The links are given with the texts those are considered as keywords. Keywords are the vital points in the whole website promotion business. One has to be specific.
In this context one has to take the following tips into account.
Tip 1: Everything is not available with your site, so provide links to quality websites where one can reach the sought after information. You should be intelligent enough to promote your business line by cascading with another website. You can be the gateway to a quality website through clever positioning.
Tip 2: Relevant information is the point one should be clear about. One ends up with a lot of websites that are vaguely related to the keyword one provides. It has to be remembered that one type of reader is very clear about what is to be looked for while another group is not so sure. There should be enough to provide an extra dimension to the lookout of any visitor for that matter.
Tip 3: If at all you want your visitor to cross you while going over to another one, and then it is healthy for you to be make his/her transition an experience. It is about putting something that exactly was not sought for but makes the visitor return to your site another time another day. Match the content and yet remain different while building link.
Tip 4: When you add a link with another website, the other is also adding up with yours. You must understand that this way one is going to benefit twice over. This is called reciprocal link building.
Tip 5: Newsletters of your websites are to be provided too many ezines that will swiftly circulate news about your site. So always one should look for a site that publishes the website’s articles and gives the link automatically.
Tip 6: Do you like some websites those are related to you in content? Collect those and link their URLs to yours. That helps the search engine to locate you whenever it goes for that particular site independent of yours.

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Tips for successfull link building

Saturday, September 6th, 2008

One of the most important aspects of your website is the building of links
with other sites. Not only does this gain you additional traffic, but more
importantly, it enables you to build a better and more relevant placement
with the search engines.

The easiest way to build such links is to maximize the usage from your
content. New articles and features are what keep your audience coming back
and keep Google happy. Have you considered leveraging these things to create
even more traffic? Why, you ask, after spending hours researching yourself
or paying others to do so, would you want to share your hard work? Easy
answer. It works.

New and exciting content is what attracts visitors and pushes the sale; it
lures visitors away from other sites and diverts traffic onto yours. When
someone reads an interesting and helpful article, whether it’s in an email
or a website, they are drawn to your business. Consumers feel that if you’re
letting other people distribute this information for free, then what you
charge for must phenomenal.

There are two easy ways to go about this. Article directory sites such as
goarticles.com or ezinearticles.com, operate on the idea of letting people
share content in exchange for recognition. Websites or newsletters looking
for content republish your article and reimburse you with credit for both
you and the main directory. They get interesting content for free; you get
the potential for a highly targeted influx of traffic. There is a more or
less free license to use the articles as long as the source is quoted and
the main site is linked. These systems, however, are not without their
flaws.

The majority of the content listed is of inferior quality. People looking
for original and helpful articles shun these sites as they often contain
poorly written, unoriginal and frequently plagiarized content. Your article
could be used by anyone, possibly sites you would prefer to have no
affiliation with, even your competitors. Search engines sometimes penalize
you on the quality of your incoming links. If a Google thinks a site is of
poor quality and has a low ranking, the site, if it links to you, can
negatively impact your own ranking.

A second, and preferable method of building links to other sites is to
locate websites that have a similar base audience, preferably a site with
the same content base, but different goals. Look for sites you know have
traffic that will be interested in your article. They get free content for
their viewers; you get credit and yet another link back to your own site.
Everybody wins. Find these sites to partner with. Grow together.

This is easily one of the best methods utilized by those who with to grow
their site. There is no quick and easy way to build both your search ranking
and your traffic. Any methods that make such lofty promises are usually of
little value in the long run, and any traffic thereby generated is often
worthless. Some tactics promising quick results can get you banned from
search engines. Play it right. Slowly add worthwhile content to your own
site and look for others to partner with.

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What Google Says About Google Bombing Can Teach You About Link Building

Saturday, September 6th, 2008

Are Some Links Better And, for that matter, should you focus on sheer quantity of links to your site, or the quality of those links? For our first piece of evidence, let’s ask Google.

In a post to their blog in September, we find the following: “By using a practice called googlebombing, however, determined pranksters can occasionally produce odd results. In this case, a number of webmasters use the phrases [failure] and [miserable failure] to describe and link to President Bush’s website, thus pushing it to the top of searches for those phrases. We don’t condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we’re also reluctant to alter our results by hand in order to prevent such items from showing up.”

While that doesn’t mean you should engage in the practice of Google Bombing, by any means, it does give you a clue to how effective it can be to use the description of the site that is being linked to, where appropriate.

It isn’t a secret that a sheer volume of links can help you get better rankings. If you could get 25,000 links legitimately referencing your site, sure, that would be a great thing.

When you look at the work involved in the reciprocal link process, even with the powerful tools available on the market today, the objective would be to reduce the amount of time generating links back to your site as much as possible. This makes it seem that it’s more important (and more realistic for entrepreneurs and small businesses) to get quality links, if these links are going to carry greater weight than their reciprocal counterparts.

While that goes against the grain of the conventional wisdom about getting better search results, the truth is that search engine optimization is a bit like adjusting the graphic equalizer on your stereo. There are several ways you can adjust your settings to get the desired effect.

In light of that, let’s revisit quality link building. What is it?

In general, each link pointing to your site is sort of a “vote” for your sites contest. But all votes aren’t equal. If you sell airline tickets on your site, pages that are about travel will get a more powerful vote than a site about butterflies.

And if two pages that have unrelated content link to you, the tie breaker will be the anchor text, or the words in the hyperlink that is linked to you. Nirvana would be an anchor text link on a search-engine favored page that is related to the linked page..

Therefore, a quality link would be the kind of link that carries the most weight in favor of your site. Since their “vote” counts more, you don’t need to get as many quality links to get the same effect as pure volume of raw links.

Quality link building, then, is the process by which we discover links that can help us build more valuable document relationships and favor getting these over links that create weak correlations.

The lowest quality link to my site would be a raw link like http://www.freetraffictip.com , on an unrelated page.

A better link would be one that links to me using the phrase free traffic, on an unrelated page. The fact that they use a phrase that is descriptive of my site to link to me, put that link in a better context, so that even when it’s from an unrelated page, it’s even better.

Slightly lovely would be a raw link to my site that was on a page that is related.

The best I’d hope for would be a link that uses the phrase free traffic from a page that has something to do with any topic related to traffic generation.

There are even better scenarios than that, but they are only in play when you’re in control of the link pointing back to you. In the meantime, from watching what Google itself has said about Google Bombing, you can learn that not all links to your site give you the same voting weight.

The question then becomes, why do all that extra work if you can get the same benefit with 25% of the effort?

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