Local media research firm Borrell Associates has forecasted local display advertising expenditure to grow by 2.5 percent, from around $12 million in 2007 to $12.3 million in 2008.

Borrell also believes local online advertising will comprise a larger share of overall online ad spending in 2009, when local online ad revenues are expected to increase 11 percent over 2008 to be around $13.6 million.

Borrell expects local paid search advertising to grow almost 22 percent in 2009, while national paid search is expected to lose share, dropping from $12.4 million this year to $9.3 million next year.

Source: Kate Kaye, “Local Advertisers Are Glimmer of Hope for Web Ad Industry in Downturn”, The ClickZ Network, October 29, 2008

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This entry was posted on Friday, November 7th, 2008 at 9:00 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.