United States President-elect Barack Obama spent $7.97 million on online advertising before November. The Obama campaign managers spent it on search engine marketing, ad networks, social networks, local TV sites, newspaper sites and even NBA.com.

Think that’s a lot of money? Well, let’s put it into perspective. Obama spent over half that budget, i.e. $4 million, on one 30 minute television commercial in October.

Google got nearly half of Obama’s online budget, with nearly $3.5 million going into Google search. Yahoo search got just $673,000 in October.

Source: Nicholas Carlson, “Obama’s Online Spend: Actually Tiny,” Silicon Alley Insider, November 6, 2008

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This entry was posted on Tuesday, November 11th, 2008 at 2:13 am and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

United States President-elect Barack Obama spent $7.97 million on online advertising before November. The Obama campaign managers spent it on search engine marketing, ad networks, social networks, local TV sites, newspaper sites and even NBA.com.

Think that’s a lot of money? Well, let’s put it into perspective. Obama spent over half that budget, i.e. $4 million, on one 30 minute television commercial in October.

Google got nearly half of Obama’s online budget, with nearly $3.5 million going into Google search. Yahoo search got just $673,000 in October.

Source: Nicholas Carlson, “Obama’s Online Spend: Actually Tiny,” Silicon Alley Insider, November 6, 2008

Close this WindowBookmark and Share This Page

Save to Browser Favorites

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BUMPzee! CiteULike co.mments Connotea del.icio.us

DotNetKicks Digg diigo dropjack.com dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl

Google Hugg Jeqq Kaboodle kirtsy linkaGoGo LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb

Netvouz Newsvine PlugIM popcurrent Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere

Sphinn Spurl.net Squidoo StumbleUpon Technorati ThisNext Webride Windows Live Yahoo!

Email This to a Friend

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If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

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This entry was posted on Tuesday, November 11th, 2008 at 2:13 am and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.